SERVICES
What you can hire me for
Independent Product Design for AI products, complex systems, redesigns, and evaluation. Based in Turin, working with teams across Europe.
AI Product & Conversational UX
AI Product Design for teams shipping assistants or AI features that need to feel controllable, not magical.
When this is useful
You are adding conversation, generation, or AI support into a product and the hard part is not the model. It is how people start, steer, review, and trust what comes back.
What I do
- Shape the interaction model: entry points, modes, escalation, and exit.
- Design states for loading, uncertainty, errors, and human review.
- Work through multi-surface behaviour when the same assistant lives in a widget, panel, or kiosk.
- Keep the experience aligned with your product rules and existing visual language.
What you receive
- Clear flows and interaction logic for the AI experience
- UI for the key states your team needs to build
- A prototype or specs ready for review and handoff
Product Design — Idea to Prototype
For early product ideas that still need structure before anyone should build.
When this is useful
You have a concept, a problem space, or a rough feature set, but the product is not yet clear enough to design screens for. You need someone to turn ambition into a coherent experience.
What I do
- Clarify what the product must do, for whom, and what can wait.
- Define information structure, key flows, and interaction logic.
- Design the interfaces for the critical paths first.
- Make the idea tangible enough to review, test, and hand to engineering.
What you receive
- Product structure and priority for the first version
- Flows and UI for the core journeys
- A prototype your team can click through and discuss
Product & UX Redesign
For products that already exist but feel hard to use, hard to scan, or hard to grow.
When this is useful
The product works in theory, but people get lost, important actions are buried, or the workspace fights the task. You do not need a blank-page rebrand. You need the experience restructured where it hurts.
What I do
- Diagnose where structure, density, or workflow logic breaks down.
- Redesign the critical surfaces and flows without pretending the old product never existed.
- Protect what already works while fixing what gets in the way.
- Keep the redesign scoped to the surfaces that actually need to change.
What you receive
- A focused diagnosis of the problem areas
- Redesigned flows and UI for the priority surfaces
- Notes that help engineering understand what changed and why
UX Audit
For when you need a clear read on the experience before a larger redesign or rebuild.
When this is useful
Something feels off, support tickets keep repeating, or the team disagrees about what to fix first. An audit gives you a shared picture of the problems and a practical order of work.
What I do
- Review key flows against clarity, structure, and usability.
- Call out friction, dead ends, and inconsistent patterns.
- Separate quick wins from deeper structural issues.
- Turn findings into recommendations the team can act on.
What you receive
- A structured audit of the priority journeys
- Prioritized findings and recommendations
- A clearer brief for whatever comes next
Not sure which service fits?
Tell me what you are building or fixing. We can figure out the right starting point from there.