What I build
I can start with an early product idea, work out how it should function, and turn that into flows, interactions and interfaces people can actually use.
ABOUT
I design products by making hard things feel obvious.
I am Hoda, a Product Designer based in Turin. I work on both new products and existing ones. Sometimes I start with an early idea and help work out what the product needs to do. Other times I step into something already in use and improve the part that is not working. Either way, I take that into UX structure, interaction and interface.
Shape the product
Questions before screens
Design for what happens next
What I do
How I work
I look at what people need to do, how the product should behave, and where edge cases appear, then design the interface to support that.
What you get
A product experience your team can build from, with the important UX and interface decisions made clear.
How I Think
I am not interested in decorating complexity. I am interested in reducing it.
Good interface work starts before wireframes. I want to know what must be visible, what can wait, and where people hesitate.
Once those decisions are clear, the interface usually gets much simpler and the team has less to guess.
My Design Process
Discover
Understand the idea or the existing product, the people using it, the problem, and what actually needs to be designed.
Structure
Define the product logic, flows, priorities and key decisions before polishing screens.
Prototype
Make the idea tangible enough to click through, discuss and test with the team.
Refine
Work through the details and edge cases until the experience feels coherent.
Deliver
Stay close through handoff and implementation so the build stays aligned with the design.
Working With Me
How I work with a team
I can join while the product is still taking shape: discussing what should be built, exploring alternatives, and making early decisions tangible through flows and prototypes.
I stay close to developers through implementation, and I challenge unclear requirements early so less work gets undone later.
When product and user needs pull in different directions
I try to understand what the user needs without ignoring what the product actually has to achieve.
Sometimes the best answer is not the simplest screen. It is the one that makes the trade-off clear and still feels understandable to the person using it.
- Base
- Turin, Italy
- Focus
- AI products and digital product design
- How I work
- Close to both design and implementation
Have something you want to build or improve?
Tell me what you're working on. It can be a new product taking shape or something existing that needs a rethink.