I design the invisible architecture of digital systems.

I design digital products across new ideas, redesigns and existing systems. My work covers product structure and UX, interface and prototype, and staying close enough to implementation for the product to take shape.

Portrait of Hoda Roshani

I ask hard questions before I draw screens.

I like understanding what needs to happen before deciding what the interface should look like. That means asking questions, mapping difficult parts and working through constraints with the people building the product.

Understand the problem Map the difficult parts Design for real use

What guides me

Understand what people need to do before deciding what the interface should show.

How I design

Map the flow, edge cases and constraints first, then work through the interface.

The full story

See how these decisions show up in real projects and the work behind the final screens.

STRENGTHS

Where I do my best work

Product and UX design

I help shape product direction, define flows and interaction structure, and design interfaces people can actually use.

AI experiences

I design AI products where responses, context, system states and user control all shape the experience.

Prototyping and implementation

I prototype in Figma to explore ideas and resolve details, then stay close to development so the build matches the design.

Have a product in mind?

A new product idea, a redesign, or a part of an existing product that needs attention. I can help with the product structure, UX and interface.

Typical reply time: within 24-48 hours.

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