CASE STUDY

UX Audit

A structured UX audit that turned product friction into a practical roadmap for better flows and clearer interactions.

RoleUX / Product Designer
FocusAudit & Strategy
ToolsFigma
Project visual coming soon

Project Context

A growing product with uneven interaction patterns

The platform had reached a point where core capabilities were strong, but user journeys varied in clarity. The audit aimed to give product and design teams one shared view of where friction appeared and how to prioritize improvements.

Challenge

Turn scattered friction into a usable decision framework

  • Evaluate key flows with the same assessment criteria
  • Identify hierarchy and navigation inconsistencies
  • Distinguish high-impact issues from cosmetic noise
  • Translate findings into actionable recommendations

My Role

Building the audit method and synthesis structure

  • Defined one evaluation model for all key flows
  • Mapped critical friction points and recurring patterns
  • Prioritized issues by impact and effort

Methodology

A repeatable audit process

1. Flow selection

Prioritized high-frequency journeys with strategic product impact.

2. Heuristic review

Assessed usability principles across navigation, feedback, and task continuity.

3. Severity scoring

Applied severity and fix-effort dimensions to rank each issue objectively.

4. Synthesis

Grouped recurring problems into themes to avoid fragmented fixes.

Project visual coming soon

Findings

Where users lost momentum

Navigation overlap

Similar controls appeared in multiple locations with unclear hierarchy.

Flow ambiguity

Some journeys lacked clear next actions, especially for first-time users.

Terminology drift

Inconsistent naming increased interpretation effort across screens.

Feedback gaps

State changes were not always visible, reducing user confidence in task progress.

Recommendations

What to prioritize first

  • Clarify the primary action hierarchy in high-traffic screens
  • Consolidate duplicate navigation patterns into one clear model
  • Align terminology and labels across product areas
  • Define consistent feedback states for long-running actions
  • Reduce avoidable steps in setup and configuration flows
The audit gave the team one shared baseline for prioritization and faster product decisions.

Outcome

A clearer roadmap for product improvement

The team moved from scattered observations to a focused improvement plan, with each recommendation tied to observed flow friction.

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