AI Product & Conversational UX
AI Assistant Widget
I shaped a new multi-platform assistant experience that starts small and expands into a full conversation when the task needs more space.
View Case Study →I design the invisible architecture of digital systems.
UX, AI Products & Digital Systems
I help founders and product teams turn complex ideas, AI features and existing digital products into clear, usable and buildable experiences.
Independent Product Design practice · Turin, Italy · Working across Europe
SERVICES
View all servicesHow I can help
Four ways I can help, depending on what your product needs.
AI Product & Conversational UX
Assistants, AI features, and review states people can trust
Product Design — Idea to Prototype
From early idea to flows and interfaces ready to build
Product & UX Redesign
When a live product’s structure or workflows need to change
UX Audit
Find what’s broken, then decide what to fix first
Selected Work
Evidence of the product problems I solve — AI experiences, complex systems, redesigns and evaluation.
Product & UX Redesign
Chat Interface
I redesigned the chat workspace sidebar so it can expand for orientation and collapse when the conversation needs more room.
View Case Study →
AI Product & Conversational UX
AI Assistant for a Self-Service Totem
A vertical Totem assistant with Avatar and Chat modes, voice and text input, and session controls adapted to an established digital identity.
View Case Study →
ENGAGEMENT
How I work
Every project is different, but the work usually moves through these four stages.
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Understand the problem
Context, users, constraints, and what actually needs to change.
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Structure the experience
Flows and interaction logic before polishing screens.
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Design and validate
Interfaces and prototypes the team can review and refine.
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Support implementation
Stay close so important decisions survive handoff.
ABOUT
Read the full storyAn independent practice for complex digital work.
HODHOD is the independent Product Design practice of Hoda Roshani, based in Turin, Italy. I work with founders and product teams across Europe — remotely and on focused collaborations — on AI products, redesigns and complex digital systems.
Independent practice
Turin, Italy
Europe & remote
What guides me
Understand what people need to do before deciding what the interface should show.
How I design
Map the flow, edge cases and constraints first, then work through the interface.
How to start
Share a short brief. We clarify scope, then decide the useful next step for your product.
STRENGTHS
Where I do my best work
Product and UX design
I help shape product direction, define flows and interaction structure, and design interfaces people can actually use.
AI experiences
I design AI products where responses, context, system states and user control all shape the experience.
Prototyping and implementation
I prototype in Figma to explore ideas and resolve details, then stay close to development so the build matches the design.
Visitor feedback
Notes from people who explored the work
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What stood out about the portfolio, and what would you approach differently?
CONTACT
Open full contact pageHave a product in mind?
A new product idea, an AI feature, a redesign, or a UX audit. Tell me what you are building and we can find a clear next step.
Location
Turin, Italy
Email
roshani.hodhod@gmail.com
Typical reply time: within 24-48 hours.